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You may be asking yourself “why do I even need to blog? I’m not trying to be some internet marketing guru.”
Well we’re here to show you that becoming a “guru” is not necessary and developing small blogging habits can have drastic increases in your business’s revenue.
First and foremost, what is a blog?
A blog is a regularly updated website or web page, typically run by an individual or small group, written in an informal or conversational style.
Traditionally, people write personal blogs to express their interests and hobbies, as well as to start conversations within their audiences with engaging, shareable copy.
Whereas businesses write blogs to reach greater audiences, develop brand personality, communicate market-speak, show up on a wider variety of search queries and ultimately drive traffic to their website or social channels.
Aside from being informative and engaging, why should businesses be writing blogs consistently?
Blogs drive traffic to your company website
Getting more traffic to your company’s website is typically the biggest goal, besides making sales, of any business.
What’s the easiest way to drive traffic? Well you’ll have to appear higher and more often in the search engines than your competitors, but that doesn’t happen without taking action and souping up your websites indexes!
This is achieved by utilizing social media marketing, writing blogs consistently, and adding content with high SEO juice (low competition, high search level) to your website.
By writing blogs consistently your website will continue to stack up and appear higher in a multitude of search engine and organic search chain results.
Blogs are made to be shared
Blogs should be shareable! Blogs are a form of content other than social media updates that can be passed around widely and digested easily.
If you write a blog that gets shared around and engages a large, general audience, then your reach will be greater than the amount of fans (likes) your business platforms have, which is huge for creating higher brand recognition, driving website traffic, and appearing higher in the search engine equation.
Other businesses will also share your blogs. HubSpot estimates that companies who blog receive 97% more links to their websites opposed to companies who don’t blog.
Blogging is free
This point should make any business owner smile. Marketing and advertising is expensive. In general, it costs a lot to market your business through traditional channels. But blogging on the other hand reaches incredibly large audiences and is completely free! So rejoice, blogging could be the reason your business gets recognized, and you won’t have to pay a dime (Unless you are paying for SEO through purchased keywords).
Customers would rather not talk in person
Even though it’s a little bit sad, customers would rather learn everything they need to know about your company’s products, services, and story by reading it on your website, social media channels, and blog posts.
HubSpot estimates that “by 2020, customers will manage 85% of their relationships without talking to a human.” This means that people are going to learn about your business through their own research. Blogging is a great way to educate and inform your customers properly. Tell them what you want them to know, because if you don’t they will still research your company and come up with their own conclusions.
Blogs develop your businesses’ personality
By nature, blogging is much more personal than other forms of written business communication. Developing your voice and writing blogs consistently will allow people to relate to your business on a personal level.
In turn, blogs help to develop your brand personality, which is extremely useful in this current hyper-sensitive world because people tend to trust blogs.
In conclusion, blogs allow you to further and deeper connect with your audience and form a bond.
So, if you haven’t started blogging yet, it’s time you start writing! The benefits of blogging go on and on.
-Joey CantacessiBlog, Blogging, Business, Marketing, SEO, social media