4 Ways Companies Should Approach Facebook’s “Reactions” Feature

4 Ways Companies Should Approach Facebook’s “Reactions” Feature


 Last week, Facebook changed the social media world once again with its new Reactions feature. The new feature serves as an extension of the popular ‘like’ button. Facebook users can still ‘like’ posts, but now can also choose from six different emotive reactions: Like, Love, Haha, Wow, Sad, and Angry. The new reaction buttons are now available to all Facebook users and are extremely simple to use. To react to a Facebook post just hover your cursor over the traditional like button to reveal one of the six new emotive icons. Though the emotive Icon seems to be popular amongst your average everyday Facebook user, it is bringing a lot of change to people using the social media platform for digital marketing.


Introducing the Reactions feature has changed the Facebook landscape for brands. The Reactions feature gives marketers a brand new form of feedback from their customers. Facebook Users have more options now instead of just liking your post and or just ignoring it; they are now able to send brands more specific signs of how the content makes them feel.  Here are a 4 ways brands should approach this new Facebook Feature.


1.Test to see if posts with certain types of reactions perform better: Brands must pay attention to their post and see if the post they get positive emotive do better? Do post that anger users get more shares?

  1. Test the power of Love: It has been often said that people are more inclined to talk about things they love. Using digital media you must test this theory by running a campaign and seeing how much love you get from your followers. To do these simply go to the Insights page after you have run your campaign and asses clicks, views, and shares.

3.Take Note of Lovers: If you notice certain people love your post often, consider making a list of these folks and reaching out to them for opportunities. This also sets for great interaction with your followers.

4.The Like Button could become obsolete: Facebook is trying to steer away from its traditional feedback; this could cause the like button to become obsolete. Most brands heavily rely on the like button to gage how people are responding to a post. Brands must adjust to the new way of feedback, and adopt ways to track the reactions feature.

Chris Brodhead

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