Understanding the Value of Public Relations in Small Businesses

Understanding the Value of Public Relations in Small Businesses

There are many small businesses out in the world that concentrate heavily on creating and using different advertisements to get out their message, but at times advertising is not all that is needed to get a small business noticed!  Public Relations is just as effective in helping small businesses gain awareness and at times Public Relations is a more cost-effective approach to getting attention.  In this blog, I will be helping you understand why your small business needs PR and how PR is used to make a good splash!

The first step in understanding why PR can help your small business is to define what PR actually is.  PR is “the way organizations, companies and individuals communicate with the target audience directly or indirectly through media with aim to create and maintain a positive image and create a strong relationship with the audience”.  Those in PR know that a lot of behind-the-scenes work is needed to make sure the right positive message is being created and utilized to help your company gain attention!  The different types of PR that is helpful in grabbing that attention includes writing press releases, having public appearances, having and writing a newsletter, holding non-public-activities, and using the world wide web.  

The next step to understanding PR is to know that PR is an effort to influence the public and doesn’t always concentrate on just marketing.  PR professionals concentrates on way more than just helping marketers have a strong marketing effort. They work with employees, investors, communities, governments, elected officials, etc… PR professionals who have worked with more than one of the constituents above can come in and really help your small business find the right way to influencing people to pay attention to your business.

not just marketing 5:29

The last step in understanding PR is to know that PR is about telling a good story!  The better the story you give to the public, the better the public will accept and pay attention to your business.  Though, it is important to remember that if you are communicating with your target market, your story may not go as public.

good story 5:29

Now that you have read this blog and have a better understanding about how PR is effective, go out there and get your PR on!

Chris Brodhead

Add comment