Content Marketing

Building A Brand Done Right! 3 Tips to Success

Your brand is everything that you and your company stands for as a business.  Without a good, clear, and concise brand not many will know what your company is about or what your company is selling.  In order to build a solid brand you must invest a lot of time into making your brand presentable and recognizable. Making your brand presentable and recognizable is such an important step!  This is why I have written this blog.  To help you get on your.

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The Power of Wifi in Automobiles

This past week I decided to take a break from my busy life in Chicago and go and visit my father, step-mother, and two step-brothers in Ripon, California.  I am having such a good time that they suggested we all go to Yosemite Saturday morning to wrap up the good trip. I am to leave the next day, Sunday, so naturally I was very excited to do something out of the way and fun with the whole family!  I soon realized though.

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The Future of Digital Advertising: Digital Rebirth and Concentration.

In the advertising world, some say that the death of digital advertising is close at hand. They say that those who have learned digital advertising should be weary because digital advertising as a career is dying out. Why do they believe this career is dying out? Well, digital advertisers are being asked to put more on their plate and concentrate on more than just “one size fits all” type of advertising. They are being told to bring in “old school” techniques and.

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How to Measure Social Media Activity Using Google Analytics

How to Measure Social Media Activity Using Google Analytics 4 Tricks You NEED to Know Google Analytics has become a very important tool to businesses who use social media for marketing. Often businesses wonder if there’s a way to check social media’s impact on their business. One of the easiest ways to do this is with Google Analytics. In this article you will discover four ways your business can use Google Analytic’s to measure the impact of your social media marketing strategy. 1:.

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The Proper Business Tool For Your Business!

Many successful business owners have reached high levels of success because they use and understand one crucial tool!  The Ps of the marketing mix! Understanding the Ps can, at certain times in the business world, make or break if a product will be sold or not. Some marketing experts out in the marketing world will tell a business to concentrate on the first 4Ps of the mix: Product, Price, Promotion, and Place, which sides heavily on the products a business is selling..

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6 Ways To Maintain Healthy Relationships With Your Client

Strong businesses stay on top because they know that in order to keep and maintain their business they need to not only concentrate on the economics of the business but on having strong client relationships.  Preserving and retaining a sturdy client relationship is essential for any progress to be made in any business.  Some businesses may teeter and move their focus away from their clients and what requests the clients have asked of them, but it is key to remember that the client.

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5 Chrome Extensions To Elevate Your Social Media Marketing Game

From balancing client accounts to making sure scheduled posts are going up properly, social media marketers usually have their plates full. Sorting through the clutter and staying on top of each campaign you manage can be a frustrating task. For social media marketers like myself, Google tools have a become an integral part of our daily lives. Here are 5 Chrome extensions that make social media management a little more manageable: RiteTag RiteTag is a social media toolkit that aims to help.

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What Virtual Reality Means For Your Business: Six awesome ways to take advantage of the oncoming Virtual Reality apocalypse.

While attending the Sundance Film Festival last month I had a chance to experience Virtual Reality first hand. Before I experienced Virtual Reality for myself I was thinking about past experiences; The Virtual Boy, some late nineties arcade games, and the movie “Strange Days”. These did not impress me the way my boyhood imaginings hoped they would so my expectations were not exactly high. Fortunately I gave it a shot. And WOW what an experience. VR is truly something you cannot understand.

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5 ways to overcome writer’s block and spark the creativity needed to get out of your rut

As a creative marketer, one of the biggest struggles I face is waking up with an unexplainable lack of creativity and an inability to create valuable content on days when I most need to get things done. Most people refer to this phenomenon as writer’s block. The reason for writer’s block varies; some causes include timing, fear of exposure, and perfectionism. Since I’m currently experiencing this I figured I would put together a list of tips you could use to spark your.

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Podcasts and Marketing: Why Audio is the future of branded content

With the right strategy, tools, and people, a podcast can be a unique way to connect with clients and prospects. The podcast format blends human connection and branded content, providing a listen-when-you-want, on-the-go option for reaching your target audience. The human connection aspect of this format creates a personal relationship between those speaking and those listening. Running a daily, weekly, or monthly podcast can effectively connect you to large audiences, build brand personality, and refresh a tired social media strategy.   Differentiate.

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